日本强化其领土主张宣传机制及多元化宣传模式的措施评析

Analysis of Japan s Measures to Strengthen Its Territorial ClaimsPropaganda Mechanism and Diversified Propaganda Models

近年来,日本提出对外宣传战略的“三大支柱”并将其贯彻于领土主张的宣传领域,积极推进其领土主张的战略宣传机制的改革,先后在内阁中设置了“领土担当大臣”,成立了“领土主权对策企划调整室”,召集成立“领土主权内外传播专家恳谈会”等。同时,日本政府十分重视其领土主张宣传方式的多元化拓展,除继续重视借助报纸、广播等传统媒体进行宣传外,还积极借助政府官方网站、国际社交网站等新媒体的宣传途径,注重在宣传过程中采用视频、动漫、宣传画等多元化的宣传手段。此外,日本政府还采取了专门开设举行常态化宣传活动的“领土和主权展示馆”、强制性地修订国内中小学教材、推行关于领土问题的常态化舆论调查等强化宣传的措施,试图在涉及有关领土争端的舆论战和法律战中占据有利地位。对此,中国应进一步拓展维护领土主张的宣传方式,同时注重基于国际法的视角对日本领土主张宣传中的错误观点进行驳斥,在国内外话语环境中进一步强化对钓鱼岛归属问题进行“话语建构”,以更好地维护中国的领土主权。

In recent years,Japan has proposed the“three pillars”of its foreign propaganda strategy and implemented them in the field of territorial propaganda,actively promoting the reform of its territorial propaganda mechanism.It has successively set up a“Minister in Charge of Territorial Integrity”in the cabinet,established an“Office of Policy Planning and Coordination on Territory and Sovereignty”,established a“Symposium of experts on internal and external communication of territorial sovereignty”,etc.At the same time,the Japanese government attaches great importance to the diversified expansion of its territorial claims promotion methods.For example,in addition to continuing to focus on using traditional media such as newspapers and radio for promotion,it actively utilizes new media channels such as government official websites and international social networking sites,and emphasizes the use of diversified promotion methods such as videos,anime,and promotional posters in the promotion process.In addition,the Japanese government has also taken measures to strengthen publicity,such as setting up a“National Museum of Territory and Sovereignty”specifically for regular propaganda activities,mandatory revision of domestic primary and secondary school textbooks,and implementation of regular public opinion surveys on territorial issues,in an attempt to gain a favorable position in public opinion and legal battles related to territorial disputes.While further expanding the way of propaganda of territorial claims,China should pay more attention to refuting the wrong views in the propaganda of Japanese territorial claims from the perspective of international law,and further strengthen the“discourse construction”of the ownership of the Diaoyu Islands in the domestic and foreign discourse environment,so as to better safeguard China s territorial sovereignty.