公共图书馆文化IP建设研究——以湖南图书馆“难得湖图”文化IP运营为例

Research on the Cultural IP Construction of Public Libraries--Taking the“Nan De Hu Tu”Cultural IP Operation of Hunan Library as an Example

概述公共图书馆文化IP的内涵和研究现状,以湖南图书馆“难得湖图”文化IP为例,阐述湖南图书馆“难得湖图”文化IP开发过程、应用路径和IP价值,提出坚持独特性、系统性、符号性、法律性原则建设好图书馆文化IP的启示,以期对公共图书馆文化IP建设提供借鉴。

The paper summarizes the connotation and research status of public library cultural IP,taking“Nan De Hu Tu”cultural IP of Hunan Library as an example,expounds the development process,application path and IP value of“Nan De Hu Tu”cultural IP of Hunan Library,and puts forward the enlightenment of building library cultural IP well by adhering to the principles of uniqueness,systematicness,symbolism and law in order to provide reference for the public library cultural IP construction.