高职院校图书馆宣传工作探析——以山东职业学院为例

Analysis of the Publicity Work in Vocational College Libraries--Taking Shandong Polytechnic as an Example

旨在探讨高职院校图书馆宣传工作的策略与实践,以山东职业学院图书馆为例,分析其宣传工作的实施路径、亮点特色及面临的挑战。基于《中国图书馆网络影响力评价报告(2023-2024)》的数据,采用参与式观察法和深度访谈法,探讨了高职院校图书馆宣传工作的理论依据、基本要素、策略构建等。研究发现,山东职业学院图书馆通过党建引领、多元协作、创新主体和新媒体赋能等策略,有效提升了图书馆的网络影响力和社会认可度。同时,文章也指出了图书馆宣传工作中存在的问题,并提出了相应的建议。

The article aims to explore the strategies and practices of publicity work in vocational college libraries.Taking Shandong Polytechnic Library as an example,the article analyzes the implementation path,highlights,characteristics,and challenges faced by its publicity work.Based on the data from the China Library Network Influence Evaluation Report(2023-2024),the article adopts participatory observation and in-depth interview methods.From the perspective of communication studies,the article explores the theoretical basis,basic tasks,element analysis and strategy construction of library publicity work.Research has found that the library of Shandong Polytechnic has effectively enhanced its online influence and social recognition through strategies such as party building leadership,diversified collaboration,innovative entities and new media empowerment.At the same time,the article also points out the problems in library publicity work and puts forward corresponding suggestions.