全州县地质遗迹景观旅游开发利用策略

Development and utilization strategies of geologicalheritage landscapes tourism in Quanzhou County

运用SWOT分析法对广西全州县地质遗迹景观旅游开发利用的优势、劣势、机遇和威胁进行了系统分析,利用AHP法构建地质遗迹景观旅游开发利用递阶层次结构指标体系和判断矩阵,计算各因素权重,绘制出SWOT战略四边形,确定该县地质遗迹景观旅游开发利用的战略方向。结果表明,全州县地质遗迹景观旅游开发利用的优势>机遇>劣势>威胁。在各指标因素中,特色旅游开发潜力大和潜在旅游开发资源数量多是其最大优势;旅游基础设施不完善、开发资金不足和环境保护问题突出是其主要劣势;旅游政策机遇和旅游市场机遇是其重大机遇;旅游活动对资源寿命和旅游业竞争威胁是其最大挑战。SWOT战略四边形中,SSO>SST>SWO>SWT,确定该县地质遗迹景观旅游开发利用应采取增长型SO战略。在此基础上,提出了全州县地质遗迹景观开发利用策略:挖掘资源特性,开发特色旅游产品;整合旅游资源,构建全域旅游模式;打造旅游品牌,加强宣传力度;加大旅游基础设施建设,提高旅游服务质量;重视地质旅游人才建设;加强社区居民参与;保护性开发,增强地质遗迹景观保护意识;招商引资,拓宽融资渠道等。

SWOT analysis is used to systematically examine strengths(S),weaknesses(W),opportunities(O)and threats(T)of Quanzhou County,Guangxi in geological relic landscape tourism development and utilization.After that,AHP is employed to construct the geological relic landscape tourism development and utilization hierarchical structural index system and judgment matrix,which is used to work out the weight of every factor.The SWOT strategic quadrilateral is drawn.The strategic direction for the geological relic landscape tourism development and utilization of Quanzhou County is identified.The results show that strengths,opportunities,weaknesses and threats of Quanzhou County in geological relic landscape tourism development and utilization can be arranged in the order of weight as below:strengths>opportunities>weaknesses>threats.Among various indexes,the biggest strengths are the high development potential of characteristic tourism and the large number of potential tourism development resources.The major weaknesses include incomplete tourism infrastructure,inadequate development funds and outstanding environmental protection issues.Tourism policies and tourism market are critical opportunities.The threat of tourism activities to the lifespan of resources and the competition of the tourism industry are the greatest challenges.In the SWOT strategic quadrilateral,SSO>SST>SWO>SWT.Based on this result,the growth-oriented SO strategy is identified for the geologic relic landscape tourism development and utilization of Quanzhou County.Specifically,efforts should first be made to explore the characteristic resources and develop characteristic tourism products.Second,tourism resources should be integrated to construct a holistic tourism model.Third,tourism brands should be created and the intensity of publication should be strengthened.Fourth,tourism infrastructure construction can be expanded to improve the quality of tourism service.Fifth,more emphasis should be laid on the development of geological tourism talents.Sixth,participation of community residents should be enhanced.Seventh,awareness of protection should be strengthened through protective development of geological relic landscape.Last but not least,investments should be attracted with financing channels broadened.