基于UGC数据的农业文化遗产地景观意象感知研究——以龙胜龙脊梯田为例

Landscape image perception of agricultural cultural heritage sites based on UGC data:taking Longji terrace in Longsheng as an example

以广西龙胜龙脊梯田为例,基于文本和图片数据,从自然景观意象、人工景观意象、文化景观意象三大维度深入解析游客的认知意象、情感意象和整体意象的感知特征。结果表明:龙脊梯田农业文化遗产地景观意象感知呈现物质景观强、非物质景观弱的总体特征;农业景观、居民建筑占据农业文化遗产地景观意象网络的主导地位,两者间的关联性也最高,是认知意象的主要类型,而民俗节事、饮食文化、民间艺术、水系景观等意象维度词频较低,与其他意象维度的关联较少,认知意象感知较弱;对农业景观、居民建筑、饮食文化等意象维度以“满意”等积极情感意象感知为主,“辛苦”“可惜”等消极情感主要出现在道路交通的情感意象感知上;基于IPA整体意象感知分析显示,农业景观、居民建筑、自然风光的重要性与满意度都高,山体景观、水系景观、饮食文化的重要性低而满意度高,民俗节事、民间艺术、社区氛围等重要性与满意度较低。

Landscape image is the artistic conception schema of peoples cognition of the landscape and the core attraction of tourism.The massive UGC data generated from tourists in the internet era can effectively reflect their perception and evaluation of the destination,and then have an important impact on the scientific protection and tourism utilization of the destination.Taking Longji terrace in Guangxi as an example,based on the data of text and picture,this paper deeply analyzes the perceptual characteristics of touristscognitive image,emotional image and overall image from the three dimensions of natural landscape image,artificial landscape image and cultural landscape image.The results show that the perception of landscape image of Longji terrace agricultural cultural heritage site presents the overall characteristics of strong material landscape and weak intangible landscape.Agricultural landscapes and residential buildings occupy the dominant position in the landscape image network of agricultural cultural heritage site,and the correlation between them is also the highest.They are the main types of cognitive images.However,the word frequency of image dimensions such as folk festivals,food culture,folk art and water system landscape is low,the correlation to other image dimensions is less,and the perception of cognitive images is weak.The image dimensions of agricultural landscape,residential buildings and food culture are mainly perceived by positive emotional images such as“satisfaction”,and negative emotions such as“happiness and bitterness”and“pity”mainly appear in the emotional image perception of road traffic.The overall image perception analysis based on IPA shows that the importance and satisfaction of agricultural landscapes,residential buildings and natural scenery are high,the importance of mountain landscape,water system landscape and food culture are low,but satisfaction is high,and the importance and satisfaction of folk festivals,folk art and community atmosphere are low.