新媒体平台社会化阅读推广运营研究——以哔哩哔哩平台为例

Research on the Operation of Social Reading Promotion on New Media Platforms:Taking bilibili Platform as an Example

新媒体平台的快速发展带来了阅读推广方式的改变。根据国内外学者研究,总结社会化阅读推广的概念和新媒体平台社会化阅读推广的优势,以哔哩哔哩平台为例研究新媒体平台社会化阅读推广,探讨哔哩哔哩平台社会化阅读推广模式框架的运行机理,优化新媒体社会化阅读推广的路径,以期未来新媒体平台在社会化阅读推广方面发挥更大作用。

The rapid development of new media platforms has brought about a change in the way of reading promotion.According to the research of scholars at home and abroad,this paper summarizes the concept of social read⁃ing promotion and the advantages of social reading promotion of new media platforms,takes bilibili platform as an example to study the social reading promotion of new media platforms,explores the operation mecha⁃nism of the social reading promotion model framework of the bilibili platform,and optimizes the path of the social reading promotion of the new media,so as to ensure that new media platforms will play a greater role in the promotion of social reading in the future.We hope that new media platforms will play a greater role in social reading promotion in the future.