我国跨境电商发展水平及影响因素研究

Development Level and Influencing Factors of Chinese Cross-border E-commerce

从发展实力和发展潜力维度,测度我国内地31个省份跨境电商发展水平,探讨价格机制、扶持机制和竞合机制对我国跨境电商发展的作用程度。结果表明:(1)2013—2022年我国跨境电商发展水平呈小幅增长趋势,其规模增长在一定程度上改变了我国传统对外贸易形式,但并未从根本上实现我国对外贸易的新突破。(2)与跨境电商发展实力相比,我国跨境电商发展潜力在全球经济下行压力、中美贸易摩擦以及新冠疫情背景下仍平稳增长,地区差距缩小,但信息化、科技化发展的省际差距在短期内难以弥补。(3)对跨境电商发展的影响程度由低到高依次是价格机制、竞合机制和扶持机制,经营成本、贸易摩擦负向显著影响跨境电商发展水平,政府政策对其正向影响程度偏弱,跨境电商政策效果尚未充分显现。

This paper measures the development level of Chinese cross-border e-commerce from the strength and potential dimensions.It discusses the role of price mechanism,support mechanism and competition-cooperation mechanism in the cross-border e-commerce.The results are as followings:(1)The development level of cross-border e-commerce shows a small growth trend in China.Its growth has changed the form of Chinese traditional foreign trade to a certain extent,but it has not fundamentally achieved a new breakthrough.(2)Compared with the development strength of cross-border e-commerce,the development potential of that has shown a trend of scale growth under the stimulation of the COVID-19.And its interregional gap has decreased.However,the degree of informational and technological development is difficult to remedy in various regions.(3)The degree of variable affects to the development of cross-border e-commerce from low to high is in the order of price mechanism,competition-cooperation mechanism and support mechanism.The operating cost rate of industrial enterprises and Sino US trade friction negatively affect the development level of cross-border e-commerce,while government policies positively affect that,but the degree of impact is low.It shows that the policy effect of cross-border e-commerce has not yet been fully demonstrated.