媒体深度融合背景下高校思想政治教育话语体系创新研究

Research on the Innovation of the Discourse System of Ideological and Political Education in Universities under the Background of Deep Integration of Media

在媒体深度融合的背景下加快推进高校思想政治教育话语体系创新是一项重大课题。在媒体深度融合的背景下,高校思想政治教育话语体系正向着话语主体协同化、话语内容个性化、话语表达技术化和话语传播矩阵化的趋势创新发展。然而,高校思想政治教育也面临着话语主体能力素养不足、话语内容说服力不强、话语方式创新不足等方面的现实困境。对此,要采取发挥建强话语主体、优化话语内容、创新话语方式、丰富话语载体等创新路径。

Accelerating the innovation of the discourse system of ideological and political education in universities under the background of deep integration of media is a major issue.In the context of deep integration of media,the discourse system of ideological and political education in universities is innovating and developing towards a trend of collaborative discourse subjects,personalized discourse content,technical discourse expression,and matrix discourse dissemination.However,ideological and political education in universities also faces practical difficulties such as insufficient competence and literacy of discourse subjects,weak persuasiveness of discourse content,and insufficient innovation in discourse methods.In this regard,innovative paths should be taken to strengthen the discourse subject,optimize discourse content,innovate discourse methods,and enrich discourse carriers.