摘要
随着电子商务在农业领域的普及,国内种子企业面临市场竞争加剧、技术选择多样化以及供应链管理复杂化等挑战。本研究旨在探讨国内种子企业在电子商务环境下遇到的困境,并提出相应的优化策略。通过案例分析和综合研究,本研究总结了市场分析、技术与平台选择以及供应链优化等关键策略,帮助国内种子企业更好地优化电子商务实践。这些策略能够提高企业的市场竞争力、提供高效的电子商务服务、增强供应链效率,从而实现可持续发展。本研究对国内种子企业优化电子商务的未来前景进行了展望,强调了持续创新的重要性。
With the widespread adoption of e-commerce in the agricultural sector,domestic seed companies are facing challenges such as intensified market competition,diversified technology choices,and complex supply chain management.This study aims to explore the difficulties encountered by domestic seed companies in the e-commerce environment and propose corresponding optimization strategies.Through case analysis and comprehensive research,this paper summarizes key strategies in market analysis,technology and platform selection,and supply chain optimization,to help domestic seed companies better optimize their e-commerce practices.These strategies can enhance the company's market competitiveness,provide efficient e-commerce services,and improve supply chain efficiency,thereby achieving sustainable development.This research looks forward to the future prospects of e-commerce optimization for domestic seed companies,emphasizing the importance of continuous innovation.
作者
余素芳
陈靖
Yu Sufang;Chen Jing(Chongqing Creation Vocational College,Chongqing,402160;ChongqingWater Resources and Electric Engineering College,Chongqing,402160)
出处
《分子植物育种》
CAS
北大核心
2024年第14期4823-4828,共6页
Molecular Plant Breeding
基金
重庆市“十四五”规划项目(2021-GX-494)资助。
关键词
种业公司
电子商务
市场竞争
技术选择
可持续发展
Seed company
E-commerce
Market competition
Technology selection
Sustainable development