共同富裕目标下乡村旅游资源开发:现状、问题与发展路径

Development of Rural Tourism Resources under the Goal of Common Prosperity:Current Situation,Problems and Development path

乡村旅游是一种通过发展经济、创造就业、提升生活质量的方式,以实现经济、社会和文化协调发展为目标的活动。共同富裕是在全面建成小康社会的基础上,实现更大范围、更高程度和更深层次的发展。文章以乡村旅游资源开发为基础,以资源类型为依托,梳理了乡村旅游发展现状,提出了共同富裕目标下乡村旅游资源开发的特点、内容和原则,分析了乡村旅游资源开发中:资源供给上存在短板、功能定位上存在误区、环境建设上存在弱项、项目设计中缺乏差异性等的问题,强调了乡村旅游资源合理开发有利于实现“人民富”“生活美”“生态优”和“城乡和”,对于实现共同富裕目标具有重要的意义。并对共同富裕目标下乡村旅游资源开发路径进行优化,在基于加强资源供给、合理定位功能、坚持环境优先、优化项目设计等原则的基础上,提出了完善政策激励、强化供给模式、优化技术手段的创新路径,以便更好地实现共同富裕。

Rural tourism is an activity aimed at the coordinated development of economy,society and culture by promoting economic growth,creating employment opportunities,and improving the quality of life.Common prosperity refers to achieving broader,higher and deeper development based on the establishment of a moderately prosperous society in all aspects.This paper is based on the development of rural tourism resources and relyes on the types of resources to sorts out the current situation of rural tourism development,and puts forward the characteristics,content,and principles of rural tourism resource development with the goal of achieving common prosperity.Additionally,it analyzes the problems existing in the development of rural tourism resources,such as shortcomings in resource supply,miscoceptions regarding in function positioning,weaknesses in environmental infrastructure and a lack of differentiation in project design.The paper emphasizes the importance of a rational approach to the development of rural tourism resources in order to achieve the goal of common prosperity,which is conducive to the realization of“people's wealth”“beautiful life”“ecological excellence”and“urban-rural harmony”.It is of great significance to achieve the goal of common prosperity.In view of the challenges faced in the development of rural tourism resources,this paper proposes and optimizes a development path that aligns with the goal of common prosperity.The suggested path includes strengthening resource supply,adopting reasonable function positioning,prioritizing environmental considerations,and optimizing project design.Moreover,it advocates for innovative approaches such as improving policy incentive,strengthening supply modes and optimizing technical means achieve the goal of common prosperity.