基于宋韵文化传承与推广的杭州文旅休闲空间品质提升研究——以杭州径山为例

The Improvement of Quality of Hangzhou Cultural and Tourism Leisure Space Based on the Inheritance and Promotion of Songyun Culture——A Case Study of Hangzhou Jingshan

在我国文化与旅游不断深度融合的背景下,作为中华优秀传统文化的重要组成部分,宋韵文化已经成为文旅休闲空间发展的重要依托。以杭州径山为例,从“吃、住、行、游、购、娱”等视角对与宋韵文化关联度较高的杭州文旅休闲空间的发展现状进行调研分析,发现杭州径山宋韵文化辨识度较低,文旅休闲相关配套设施有待完善;相关活动质量欠佳,活动类型不够丰富;传播力度不足,推广渠道与方式相对单一。为此,要提升杭州文旅休闲空间品牌辨识度,完善文旅相关配套设施;提升文旅休闲空间的活动质量,丰富活动类型;增强宋韵文化的传播力度,拓展推广渠道。

Under the background of the deepening integration of culture and tourism in China,as an important component of Chinese excellent traditional culture,Songyun Culture has become an important support for the development of cultural and tourism leisure space.Taking Jingshan of Hangzhou as an example,this paper investigates and analyzes the development status of cultural and tourism leisure space in Hangzhou,which is highly related to the Songyun Culture from the aspects of six elements of tourism:eating,living,transportation,traveling,shopping and entertainment.The research revealed that the the identification degree of Songyun Culture in Jingshan of Hangzhou remains low,while the supporting facilities for cultural tourism and leisure activities need to be improved.Additionally,the quality of associated events leaves room for enhancement,the variety of activities is limited,the dissemination efforts are inadequate,and the promotional avenues and approaches are somewhat uniform.Therefore,it is imperative to elevate the brand recognition of Hangzhou’s cultural tourism and leisure space,upgrade the pertinent facilities for cultural tourism,enrich the quality and diversity of activities,strengthen the dissemination of Songyun Culture,and broaden promotional channels.