数字经济背景下VR技术在电子商务中的应用

Application of VR technology in e-commerce under the background of digital economy

在数字经济背景下,虚拟现实(Virtual Reality,VR)技术在电子商务中的应用是大势所趋,已在电子商务领域已取得了较为显著的成果。与实体店不同,电子商务主营线上而非线下。基于此,让用户“逛”的放心、舒心以及开心是电子商务首要考虑的问题。文章从技术角度剖析VR技术在电子商务中的应用,首先,将VR与3D模型、场景和光线等元素融合,以期为用户提供更加丰富和真实的购物体验;其次,在VR技术中加入交互式UI设计,能够使用户在虚拟环境中自然、直观地与商品进行交互;最后,利用技术和制度手段保证用户数据与隐私安全。

In the context of the digital economy,the application of virtual reality(VR)technology in e-commerce is the trend.With the promotion and application of VR technology,significant achievements have been made in the field of e-commerce.Unlike physical stores,e-commerce mainly operates online rather than offline.Based on this,providing users with peace of mind,comfort,and happiness while browsing is the primary consideration for e-commerce.This article analyzes the application of VR technology in e-commerce from a technical perspective.The results show that in order to promote the development of e-commerce,firstly,VR can be integrated with 3D models,scenes,and lighting elements to provide users with a richer and more realistic shopping experience;Secondly,incorporating interactive UI design into VR technology can enable users to interact naturally and intuitively with products in a virtual environment;Finally,VR technology should utilize technological and institutional means in e-commerce to ensure the security of user data and privacy.