国潮文化背景下的校园文创产品设计研究

Research on Campus Cultural and Creative Product Design Under the China-chic Cultural Background

在国潮文化兴起的背景下,对现今各大高校的校园文创产品设计进行深入研究,通过探讨政策背景、产业背景、国内外校园文创发展研究、市场需求等方面,分析国潮文化对校园文创产品设计的影响,并提出创新性的设计策略和方法。

With the emergence of China-chic culture,this paper explores campus cultural and creative product design in universities.It analyzes the impact of China-chic culture on such design,considering policy,industry,research,and market aspects,and proposes innovative strategies and methods.