新审美理解下的甲骨文潮玩设计及推广

The Design and Promotion Strategies of Oracle Bone Toys Under the New Aesthetic Understanding

旨在以甲骨文字为基础内容,通过对流行设计审美和形式的解构与再设计,用新形式展现甲骨文的样貌,并通过有效的推广策略,以期吸引年轻受众的注意力,增加对甲骨文的兴趣、了解和历史认知。

Based on the oracle bone inscription,this paper aims to show the appearance of the oracle bone inscription in a new form through the deconstruction and redesign of the popular design aesthetics and forms,and through eff ective promotion strategies,in order to attract the attention of young audiences and increase their interest,understanding and historical cognition of the oracle bone inscription.