数字赋能叶榭镇乡村文旅主题的IP形象设计探索

Exploration of IP Image Design for Digital Empowerment of Rural Culture and Tourism Theme in Yexie Town

在数字赋能乡村文旅背景下,为上海松江区叶榭镇进行乡村文旅IP形象设计,通过实地走访和资料调研,发掘地域人文特色。从非遗、特色农产品、红色文化3个方向出发,探索IP形象的设计方法,以IP形象为中心,打造地域特色的文旅品牌。

In the context of digital empowerment of rural cultural and tourism,we will design the rural cultural and tourism IP image for Yexie Town in Songjiang District,Shanghai.Through on-site visits and data research,we will explore regional cultural characteristics.This article explores the design methods of IP image from three directions:intangible cultural heritage,characteristic agricultural products,and red culture.With IP image as the center,it aims to create a cultural and tourism brand with regional characteristics.