符号学视角下尧头窑瓷器视觉元素提取与再生设计

Extraction and Redesign of Visual Elements of Yaotou Kiln Porcelain from the Perspective of Semiotics

目的 基于查尔斯·莫里斯的符号学理论,将尧头窑瓷器纹样应于现代文创产品设计,为文创产品带来新的视觉表现,注入丰富的文化内涵,达到传承和推广尧头窑瓷器文化的目的。方法 将莫里斯符号学理论的语义学、语形学和语用学引入尧头窑文创产品设计过程,通过对尧头窑瓷器纹样的分类、比较和分析,提取其中的瓷器纹样图形和色彩基因,形成符号的基本形态,并使再设计后的纹样以适应现代审美需求的图形形式呈现[1]。结果 将尧头窑瓷器纹样与文创产品设计相融合,优化了尧头窑瓷器文创品牌和产品设计,构建了尧头窑瓷器文创品牌的传播路径。结论 查尔斯·莫里斯的符号学理论可为文创产品设计提供方法参考,新的尧头窑瓷器文创品牌和产品设计有助于培养受众对尧头窑瓷器文化的认同感,同时提升文创产品自身的文化价值。

Objective Based on the semiotic theory of Charles Morris, apply the porcelain pattern of Yaotou kiln to the design of modern cultural and creative products based on the semiotic theory of Charles Morris, so as to bring new visual expression and enrich cultural connotation to cultural and creative products, achieving the purpose of inheriting and promoting Yaotou kiln porcelain culture. Methods The semantics morphology and pragmatics of Morris semiotics theory are introduced into the design process of cultural and creative products of Yaotou kiln.Through classification, comparison and analysis of Yaotou kiln porcelain patterns, the graphic and color genes of porcelain patterns are extracted, and the basic forms of symbols are formed so that the redesigned patterns will be presented in graphic forms that meet modern aesthetic needs. Results The integration of Yaotou kiln porcelain pattern into cultural and creative product design, optimizes the Yaotou kiln porcelain cultural and creative brand and product design, and builds a communication path for the Yaotou kiln porcelain cultural and creative brand. Conclusion Charles Morris' s semiotic theory can provide methodological references for the design of cultural and creative products, and the new Yaotou kiln porcelain cultural and creative brand and product Design can help to cultivate the audience's identification with the culture of Yaotou kiln porcelain, and at the same time enhance the cultural value of the products.