基于契合理念的三只松鼠坚果礼盒包装设计研究与实践

Research and Practice of Three Squirrels Nut Gift Box Packaging Design Based on the Fitting Concept

目的 将契合理念运用于坚果包装设计研究与实践中,满足现代消费者对包装的多样需求。方法 以三只松鼠坚果礼盒包装为研究对象,从创新角度出发,通过结构契合和视觉契合两个方面进行分析。结果 基于契合理念,设计了多款三只松鼠坚果礼盒包装。结论 新的设计可增强包装的实用性、互动性、趣味性和文化性,为消费者带来良好的使用体验,为相关产品的包装设计提供新的设计思路。

Objective To apply the fitting concept to the research and practice of nut packaging design to meet the diverse needs of modern consumers for packaging. Methods Taking Three Squirrels nut gift box packaging as the research objects, the analysis was carried out from the perspective of innovation through structural fit and visual fit. Results Based on the fitting concept, a variety of Three Squirrels nut gift box packages were designed. Conclusion The new design can enhance the practicality, interactivity, fun and culture of the packaging,bring consumers good experience, and provide new ideas for the packaging design of related products.