地域性文化符号在黄鹤楼文创产品设计中的应用研究

The Application of Regional Cultural Symbols in the Design of Huanghe Tower Cultural and Creative Products

目的 探索地域文化符号在文化创意产品中的设计方法,进行黄鹤楼文创产品设计实践。方法 通过分析地域文化资源内涵,提出地域性文化符号在文创产品设计中的应用策略,并以实际案例举例说明。结果 对黄鹤楼以及武汉典型地域符号进行了提取和重组设计,并将设计应用在产品上,完成了黄鹤楼文化创意产品设计实践。结论 设计策略和设计实践将地域文化元素与产品的视觉语言有机融合,提升了文创产品的附加值,同时有助于增强人们对武汉地域文化的认知和了解。

Objective This study aims to explore the design methods of regional cultural symbols in cultural and creative products and conduct design practice of Huanghe Tower cultural and creative products. Methods By analyzing the connotation of regional cultural resources, this study proposes strategies for applying regional cultural symbols to the design of cultural and creative products, and gives examples with actual cases. Result The study extracts and recombines typical regional symbols of Huanghe Tower and Wuhan City, and applies the designs to actual products,thus completing the design practice of Huanghe Tower cultural and creative products. Conclusion The design strategies and practices organically integrate regional cultural elements with the visual language of the products, enhancing the added value of cultural and creative products and contributing to the recognition and understanding of Wuhan's regional culture.