文旅融合视域下蔡甸IP形象设计探索

Exploration of IP Image Design of Caidian from the Perspective of Integration of Culture and Tourism

在文旅一体化的背景下,文旅IP形象设计成为了提高乡村文化知名度、带动乡村旅游业发展的重要手段。武汉蔡甸历史文化悠久,生态环境良好,蕴含着丰富的旅游资源。本文基于蔡甸特色文化,分析文旅IP形象设计的意义,并通过设计实践为蔡甸打造专属IP形象——蔡甸家族。研究旨在为文旅IP形象设计提供参考。

In the context of promoting the integration of culture and tourism, the design of cultural tourism IP image has become an important means to improve the recognition of rural culture and drive the development of rural tourism. Caidian District of Wuhan City has a long history and profound culture, good ecological environment and contains rich tourism resources. Based on the characteristic culture of Caidian, this paper analyzes the significance of cultural tourism IP image design, and creates a series of IP images, namely Caidian Family, for the district. The study aims to provide reference for cultural tourism IP image design.