契合理念在东坡椰子酒包装设计中的应用研究与实践

Research and Practice on the Application of Fit Concept in the Packaging Design of Dongpo Coconut Wine

近年来海南文旅产业发展迅速,东坡文化作为海南历史文化的一个代表符号,不仅推动了当地旅游业的发展,也丰富了当地文旅产品的产出。本设计研究和实践将契合理念运用在海南特产—椰子酒包装升级中,从形态契合、文化契合和情感契合三方面考量,并从海南东坡文化与本地少数民族文化中提取元素,设计了一款东坡椰子酒包装。研究旨在将地域文化特色与文旅产品紧密结合,突出产品特色,以提高海南文旅产品在市场上的竞争力。

In recent years, Hainan cultural tourism industry has been developing rapidly. Dongpo culture, as a representative symbol of Hainan's historical culture, not only promotes the development of the local tourism, but also enriches the output of local cultural products. This design research and practice applies the fit concept to the upgrading design for the packaging of coconut wine, a specialty of Hainan. By considering three aspects, namely, form, culture and emotion, and by extracting elements from the Dongpo culture and the culture of local ethnic minorities in Hainan, a packaging design of Dongpo coconut wine is carried out. The study aims to closely integrate the regional culture with the cultural tourism products, and highlight the product characteristics in order to enhance the competitiveness of Hainan cultural tourism products in the market.