智媒时代农民工主流意识形态认同境遇及应对

The Situations and Countermeasures of Migrant Workers'Mainstream Ideological Identity in the Era of Intelligent Media

在智媒时代,网络空间已成为农民工的重要生活场域,农民工主流意识形态认同迎来有利于激发主体意识、拓展认同场域和丰富认同手段的新机遇。与此同时,智媒技术的“双刃剑”效应也对农民工主流意识形态的认同带来了一定的风险挑战,主要表现为碎片化呈现形式影响认同的深度、泛娱乐化生态弱化认同的权威,且圈群化生存样态加大认同的难度。对此,要着力从优化认同环境、构建话语和情感链接,以及提升农民工媒介素养三个方面来增进智媒时代农民工对主流意识形态的认同。

In the era of intelligent media,cyberspace has become an important living area for migrant workers.Migrant workers'mainstream ideological identity faces new opportunities that are conducive to stimulating subject consciousness,expanding the field of identity and enriching the means of identity.At the same time,the"double-edged sword"effect of intelligent media technology also poses risks and challenges to migrant workers'mainstream ideological identity.The fragmented presentation form of mainstream ideological information affects the depth of identification.A pan-entertainment ecology weakens the authority of identification,and the existence pattern of circle group increases the difficulty of identification.In this regard,we should focus on optimizing the identification environment,building discourse and emotion links,and improving migrant workers'media literacy of to enhance their identification with mainstream ideology in the era of intelligent media.