关于棉花娃娃娃衣的营销策略

Marketing strategy of cotton doll clothes

随着饭圈文化在国内盛行,由“粉丝经济”催生的棉花娃娃这个小众圈层,正在成为资本探索的新焦点,由此衍生的以纺织材料制作的棉花娃娃娃衣市场也呈现不容小觑的发展趋势。分析娃衣市场的现状,得到4个营销策略:优化产销流程,改善供应链;建立行业完善的监督管理制度;开展线下体验活动,做好品牌推广;与传统服饰店家合作,打造“亲子装”新市场。

With the prevalence of fandom culture in China,the niche market of cotton dolls,driven by the“fan economy”,has emerged as a focal point for capital exploration.Concurrently,the derivative market for textile-based doll clothing is experiencing notable growth.Following an analysis of the current state of the doll clothing market,the four marketing strategies have been delineated,such as optimize the production and sales process,improve the supply chain;to establish a comprehensive industry supervision and management system;to conduct offline experiential activities for effective brand promotion;to collaborate with traditional clothing stores to cultivate a new market for“parent-child outfits”.