基于SWOT-PEST模型的郑州市制造业数字化转型路线分析与策略建议

Analysis and Strategy Suggestions on the Digital Transformation Route of Zhengzhou's Manufacturing Industry Based on SWOT-PEST Model

针对郑州市制造业的数字化转型中的内外部优劣势,采用SWOT-PEST模型系统阐析了政治、经济、社会与技术因素。经研究发现,郑州市制造业的数字化转型发展优势在于政策利好、地方扶持、消费需求量大以及人力资源丰富;劣势在于行业标准不全、城市数字经济发展水平不高以及高精尖人才流失严重等。基于上述分析,本文提出了郑州市制造业数字化转型路线建议,以求为城市产业发展提供思路。

In response to the internal and external advantages and disadvantages of the digital transformation of the Zhengzhou's manufacturing industry,the SWOT-PEST model is used to systematically analyze political,economic,social,and technological factors.Through research,it has been found that the advantages of digital transformation and development in Zhengzhou's manufacturing industry lie in favorable policies,local support,high consumption demand,and abundant human resources;the disadvantages lie in incomplete industry standards,low development level of urban digital economy,and severe loss of high-end and cutting-edge talents.Based on the above analysis,this paper proposes suggestions on the route for the digital transformation of Zhengzhou's manufacturing industry,in order to provide ideas for the development of urban industries.