吸引与赋能消费者:沙特阿拉伯在食品创新、新兴技术及信息误导时代如何实现有效沟通

Engaging and Empowering Consumers:Communicating Effectively in the Age of Food Innovations,Emerging Technologies,and Misinformation in Saudi Arabia(Chinese and English versions)

本文梳理了沙特食品管理机构面临的挑战,探讨了有效沟通策略在食品安全管理机构中的重要作用,尤其是聚焦于沙特阿拉伯食品和药物管理局(SFDA)。采用创新策略,包括人工智能驱动的情感分析、聊天机器人和人工智能应用、处理错误信息的策略等,成为应对监测公众感知、解答咨询和科学不确定性、以及吸引关注等挑战的关键组成部分。在当前快速发展的数字化环境、新兴技术的涌现,以及虚假信息广泛传播的背景下,本文着眼于阐明风险沟通对于建立和维护消费者信任的重要性。风险沟通的动态格局要求机构不断调整策略并采取主动措施,以赋予消费者权利并确保食品安全。SFDA的多维策略方法成为适应数字时代不断演变需求有效风险沟通的典范。

This article highlights challenges faced by food authorities and explores the imperative role that is played by effective communication strategies employed by food safety authorities with a specific focus on Saudi Food and Drug Authority(SFDA).It was presented at China International Food Safety&Quality Conference 2023 discussing different aspects related to communication with innovative strategies,such as AI-driven sentiment analysis,utilization of chatbots and artificial intelligence,addressing misinformation,emerge as crucial components in addressing challenges related to monitoring public perception,addressing queries and scientific uncertainty,and competing for attention.This article looks at the relevance of communication in fostering consumer trust,especially in the context of a rapidly evolving digital landscape,emerging technologies,and the prevalence of misinformation.The dynamic landscape of risk communication necessitates continuous adaptation and proactive measures to empower consumers and ensure food safety.The SFDA’s multifaceted approach stands as a model for effective risk communication in the ever-evolving digital age.