跨境电子商务中消费者权益保护问题研究

On the Protection of Consumer Rights and Interests in Cross-Border E-Commerce

近年来,我国跨境电子商务得到迅猛发展。与国内电子商务不同,跨境电子商务具有交易行为的跨国性、支付和物流的国际化、法律适用的复杂性等特点,这给跨境电子商务中的消费者权益保护带来诸多挑战。跨境电子商务活动的消费者经常遭遇的法律问题包括知情权和公平交易权受损、隐私保护和数据安全问题、法律适用和管辖权难以明确、判决执行困难等。对此,应当完善相关领域立法,建立完备的跨境ODR机制,并积极加强国际合作与互认,从而促进跨境电子商务市场的健康、有序发展。

In recent years,China’s cross-border e-commerce has developed rapidly.Different from domestic e-commerce,cross-border e-commerce is characterized by transnational transaction behavior,internationalization of payment and logistics,and complexity of law application,which brings many challenges to the protection of consumer rights and interests.Legal problems often encountered by consumers of cross-border e-commerce activities include the loss of the right to know and the right to fair trade,privacy protection and data security issues,unclear application of law and jurisdiction,and the difficulty in enforcing the judgment.In this regard,we should improve legislation in relevant fields,establish a complete cross-border ODR mechanism,and actively strengthen international cooperation and mutual recognition,so as to promote the healthy and orderly development of cross-border e-commerce market.