我国冰雪体育产业发展策略创新研究

Research on the Innovation of Development Strategy of Ice and Snow SportssIn一dustry in China

2022北京冬奥会的成功举办,使中国冰雪体育产业迎来了空前繁荣。2022北京冬奥会从建设、规划到赛事组织都使用了前沿科技,包括VR、人工智能、大数据、5G等,使冰雪体育产业与高新技术紧密结合。冰雪装备制造业的升级与冰雪运动场地的扩张,也有效促进了个人消费和区域建设。当前中国正处在全面建成小康社会的决胜阶段,冰雪体育产业既有利于推动全民健身,又能满足广大人民对多样化体育项目的需求。从长远来看,对于促进中国经济发展、建设健康中国和体育强国都具有重要意义。

The success of the 2022 Beijing Winter Olympics has ushered in an unprecedented boom in China's ice and snow sports industry.2022 Bejing Winter Olympics used cutting-edge technologies from construction,planning to event organiza-tion,including VR,AI,big data,5G,etc.,which closely integrated the ice and snow sports industry with high technology.The upgrading of the ice and snow equipment manufacturing industry and the expansion of ice and snow sports venues have also effectively promoted individual consumption and regional construction.At present,China is in the rapid development stage of building a moderately prosperous society in all aspects,and the ice and snow sports industry is conducive to pro-moting national fitness as well as meeting the needs of the general public for diversified sports programs.In the long run,it is of great significance to promote China's economic development,build a healthy China and a strong sports country.