打造品牌学术会议 助力提升科技期刊影响力——以“陈宗基讲座”高端论坛为例

Practice on promoting the influence of scientific and technological journals by building brand academic conference:a case study on high⁃end forum of Tan TjangKie lecture

科技期刊要积极推动学术成果的快速且广泛的传播,进而达到推动学术创新发展的目的。科技期刊主导学术会议的内容与形式,打造学术会议品牌,有利于构建良好的学术互动社区,引领学科的交流与发展。以《岩石力学与工程学报》主办的“陈宗基讲座”高端论坛为例,介绍“陈宗基讲座”高端论坛构建与品牌打造的过程,总结不同时期发展需求下的学术会议体系建设与优化策略,从学术影响力和业界影响力2个方面分析学术会议在扩大品牌效应、提升期刊影响力方面的重要作用,并对科技期刊打造品牌学术会议进行思考和总结。

In order to promote academic innovation and development,scientific and technological journals should actively promote the rapid and extensive dissemination of academic achievements.Scientific journals dominate the content and form of academic conferences and build academic conference brands,which is conducive to building a good academic interactive community and leading the development of discipline.By analyzing the academic activities of high⁃end forum of Tan TjangKie lecture sponsored by Chinese Journal of Rock Mechanics and Engineering,this paper introduces the building and branding process and summarizes the optimization strategies of academic conference system in different periods.Besides,from two aspects of academic influence and industry influence,this paper analyzes the important role of academic conference in expanding brand effect and enhancing periodical influence.Finally,we summarize the academic conference on brand building for scientific and technological journals.