基于沉浸式体验的文创产品设计策略研究

Design Strategy of Cultural and Creative Products Based on Immersive Experience

目的基于沉浸理论,探讨沉浸式体验对博物馆文创产品的影响,总结沉浸式文创产品的设计策略。方法通过梳理博物馆文创产品发展历程、沉浸式体验对博物馆文创产品的影响,揭示博物馆文创产品正从静态展示向沉浸式体验发展。运用SWOT模型分析开发沉浸式文创产品的内外部优势与挑战,根据当下博物馆沉浸式文创产品的设计规律,依据场景设计和情感化设计思路,结合考古盲盒的成功实践,总结沉浸式文创产品的设计策略。结论博物馆沉浸式文创产品设计要从本能层多感官交互体验、行为层操作体验过程、反思层核心文化表达三个维度出发,对产品包装、产品功能、产品立意进行全方位升级,以文化氛围替代实体场景,营造深层的沉浸体验空间,引发用户精神层面的认知与丰富情绪。

The work aims to explore the impact of immersive experience on the design of cultural and creative products in museums based on the immersion theory,and summarize the design strategy of immersive cultural and creative products.Through combing the development history of cultural and creative products and the impact of immersive experience on cultural and creative products in museums,the development of cultural and creative products from static display to immersive experience in museums was revealed.SWOT model was used to analyze the internal and external advantages and challenges of immersive cultural and creative products.Based on the design rules of immersive cultural and creative products in museums,scenario design and emotional design theory was used in combination with the successful practice of archaeological blind boxes to summarize the design strategies of immersive cultural and creative products.In conclusion,immersive cultural and creative products should be designed from three dimensions:multi-sensory interactive experience at the instinct level,operation and experience process at the behavior level,and core cultural expression at the reflection level.The product packaging,functions and connotation should be upgraded in an all-round way so as to replace the physical scene with the cultural atmosphere,create a deep immersive experience space,and trigger the user's spiritual cognition and rich emotions.