数字媒体语境下传统文化的叙事性创意设计研究

Narrative Creative Design of Traditional Culture in the Context of Digital Media

目的为贴合数字时代语境并激发传统文化的创意设计潜质,探究数字媒体叙事框架下的传统文化创意设计应用策略。方法以数字媒体叙事理论为基础,采用文献综述、案例研究、内容分析等研究方法,分析数字媒体叙事对传统文化创意设计的影响,进而总结当下传统文化创意设计的策略。结果阐述了“个性化概括文化表征、多样化呈现民族特性、叙事化传达设计理念”为核心的传统文化创意设计搭载数字媒体叙事的设计思路,并构建了数字媒体叙事架构下的传统文化创意设计应用方法。结论利用数字媒体叙事理论视角与当下传统文化创意设计进行融合与创新,提出如何更好地搭载数字媒体叙事进行传统文化创意设计的思路,旨在为数字媒体时代语境下的传统文化创意设计提供设计方法,用设计增强传统文化的认同感。

In order to align with the context of the digital age and stimulate the creative design potential of traditional culture,the work aims to explore the application strategy of creative design of traditional culture under the narrative framework of digital media.Based on the narrative theory of digital media,the influence of digital media narrative on creative design of traditional culture was analyzed by the research methods of literature review,case study and content analysis,and then the current creative design strategies of traditional culture were summarized.The creative design idea of traditional culture with digital media narrative was expounded,which focused on"personalized generalization of cultural representation,diversified presentation of national characteristics and narrative communication of design concepts",and the application method of creative design of traditional culture under the digital media narrative framework was constructed.By integrating and innovating the perspective of digital media narrative theory with the contemporary creative design of traditional culture,the research puts forward the idea of how to better carry digital media narrative for creative design of traditional culture,aiming at providing design methods for creative design of traditional culture in the context of digital media age and enhancing the sense of identity of traditional culture with design.