中原地区不同价位婴幼儿针织内衣的消费研究

Study on the Consumption Characteristics of Infants Knitted Underwear at Different Price in the Central Plains

为探讨中原地区不同价位婴幼儿针织内衣的消费特征,在婴幼儿针织内衣消费报告及理论研究的基础上,通过模糊综合评价法、问卷调查法和访谈法,根据低档、中低档、中高档、高档划分为4种不同价位的产品,实证分析消费者在面料、外观、工艺等方面的消费特征。研究发现,不同价位的产品,在色彩、图案、价位敏感度方面存在显著差异;在所有价位产品中,面料均占据首要影响地位,且洗涤性成为新的消费关注点。通过消费研究,为相关企业进行产品设计提供参考。

To explore the consumer characteristics of knitted underwear for babies and children in the central plains at different price points,the article is based on recent consumer reports and theoretical studies on knitted underwear for infants and children,through the fuzzy comprehensive evaluation method,questionnaire method and interview method,empirical analyses the consumer characteristics in terms of fabric,appearance and workmanship in four different price ranges:low,medium-low,medium-high and high.The study found that there are significant differences in colour,pattern and price sensitivity between the consumption of products in the premium and low price ranges,fabric is the primary influence in all price points,and washability has become a new consumer concern.As a result,it provides a reference for countermeasures for relevant corporate product design.