公众情绪如何影响工业共生链企业减排?——基于RDEU博弈模型分析

How does Public Sentiment Affect Enterprise Emission Reduction in the Industrial Symbiosis Chain? Analysis Based on RDEU Game Model

本文将包含情绪函数的等级依赖期望效应(RDEU)理论运用到工业共生链内部企业减排演化博弈中,探究公众情绪因素影响工业共生链企业减排的微观作用机制。对四种异质情绪组合分别进行均衡性分析及数值仿真。研究结果表明,双方均处于理性状态时,公众会被动接受企业排污,企业会直接排污;当公众和企业都处于悲观情绪时,适度悲观的情绪使公众妥协接受的意愿增加,企业选择处理后共生的意愿也增加,但是,过度悲观则会不利于工业共生链企业的减排,乐观情绪下的策略选择则相反;当企业处于悲观情绪时,公众乐观情绪一定限度地加深增大了公众集体抗议的概率。最后,本文从情绪管理方面提出了引导社会情绪的相关对策建议,以期更好地实现工业共生链企业减排。

Developing low-carbon economy and promoting the development of industrial symbiosis chain is an important starting point to achieve carbon peak and carbon neutral goals,which is an important way to achieve sustainable development as well.In the process of emission reduction,enterprises of industrial symbiosis chain need to pay high costs.For the sake of interests,some enterprises choose to directly discharge pollutants.Such events tend to trigger various emotions of the public,induce their emotional behaviors and attitudes.Furthermore,it will act on enterprises and influence their behavioral tendencies.In this paper,the Rank-Dependent Expected Utility(RDEU)theory including emotion function is applied to the evolutionary game of enterprise emission reduction within the industrial mechanism of public emotion factors on enterprise emission reduction in the industrial symbiosis chain.Taking the pollution event of circular economy Industrial Park in Yong'an County as an example,the equilibrium analysis and numerical simulation of the four heterogeneous emotion combinations“public and industrial symbiosis enterprises are equally rational”,“public and industrial symbiosis enterprises have emotions(optimism or pessimism)”,“public has emotions(optimism or pessimism),industrial symbiosis enterprises are rational”and“public is rational,industrial symbiosis enterprises have emotions(optimism or pessimism)”are carried out respectively.The results show that when both the public and enterprises are in arational state,the public will passively accept the direct discharge of pollutants by enterprises,and enterprises will directly discharge pollutants.When both the public and enterprises are in a pessimistic mood,moderate pessimism makes the public more willing to accept compromise,and enterprises more willing to choose to symbiosis.However,excessive pessimism is not conducive to the formation of industrial symbiosis chain,and the strategy choice in optimistic mood are opposite.When enterprises are in a pessimistic mood,the deepening of public optimism to a certain extent increases the probability of public collective protest.Finally,relevant countermeasures and suggestions are put forward to guide social emotions from the aspect of emotion management,in order to better realize the emission reduction of enterprises in the industrial symbiosis chain.