返乡入乡人员农业绿色创业的实践逻辑——基于效果逻辑视角下的多案例分析

The Practical Logic of Agricultural Green Entrepreneurship for Returnees:Longitudinal Multi-case Studies from the Perspective of Performance Logic

全面实现农业绿色转型的难点之一在于实践领域绿色创业的成功率偏低,打开农业绿色创业过程、识别关键影响因素和探寻绿色创业成功的条件就显得重要而紧迫。本文以7名返乡入乡农业绿色创业成功者为案例,重点探究创业者心理因素创业韧性和外部因素资源拼凑两者对农业绿色创业过程影响的实践逻辑。研究发现:(1)市场预测、资源积累和价值认同是驱使返乡入乡人员选择农业绿色创业的前提条件,只有同时具备这三个因素时,返乡入乡人员才会进行农业绿色创业;(2)创业韧性与资源拼凑是影响返乡入乡人员农业绿色创业的关键因素,但不同阶段二者发挥的作用具有差异性,资源拼凑在初期行动阶段更占主导地位,创业韧性在困境调适阶段更起支撑作用;(3)农业绿色创业推进过程中必须注重创业者胜任力与创业阶段所要求的综合能力相匹配,成功推进农业绿色创业需要充分考虑创业者个体内外部因素及其相互作用。本文解构了农业绿色创业过程中微观创业者内外部因素互动的影响机理,为提升农业绿色创业成功率提供新的实践启示。

One of the difficulties in comprehensively realizing the green transformation of agriculture is that the success rate of green entrepreneurship in practice is low,and it is important and urgent to open the process of agricultural green entrepreneurship,identify key influencing factors and explore the conditions for the success of green entrepreneurship.This paper takes seven successful agricultural green entrepreneurship(AGE)winners who returned to their hometowns as cases,and focuses on exploring the practical logic of the impact of entrepreneurial psychological factors,entrepreneurial resilience and resources bricolage on the process of AGE.It is found that market forecasting,resource accumulation and value recognition are the prerequisites that drive returnees to choose AGE,and only when these three factors are met will returnees carry out ACE.Entrepreneurial resilience and resource bricolage are the key factors affecting the AGE of returnees,but the roles played differ at different stages.Resource bricolage dominates in the initial action stage,and entrepreneurial resilience plays a more supportive role in the difficult adjustment stage.In the process of promoting AGE,we must pay attention to matching the competence of entrepreneurs with the comprehensive capabilities required in the entrepreneurial stage,and the successful promotion of AGE needs to fully consider the internal and external factors of entrepreneurs and their interactions.This study deconstructs the influence mechanism of the interaction between internal and external factors of microentrepreneurs in the process of AGE,which can provide new practical enlightenment for improving the success rate of AGE.