高雄美浓以节庆活动推展客家文化的操作与问题

Operations and Problems of Promoting Hakka Culture through Festivals in Meinong, Kaohsiung

高雄美浓为南台湾知名的客家小镇,拥有丰富的文化资源,近年来也藉由各种节庆活动的举办,吸引大量游客来此感受客家文化之美,并为地方带来经济效益。本文以当地的“迎圣迹·字纸祭”、黄蝶祭、白玉萝卜季等三项节庆活动为对象,分析其操作方式与遭遇的问题,并从中指出成功的节庆活动一定要有官方与民间的配合,兼顾深度与广度、文化与产业,并且要掌握文化的整体性,才能达到宣扬理念、推展文化及振兴经济之目的。

Kaohsiung Meinong is a well-known Hakka town in southern Taiwan with rich cultural resources.In recent years,it has also held various festivals,attracting a large number of tourists to experience the beauty of Hakka culture,and bringing economic benefits to the local area.This paper,focusing on the local Saint's Relics Paper Festival,Yellow Butterfly Festival,and White Jade Carrot Festival,analyzes their operation methods and problems encountered,pointing out that successful festivals must have official and folk cooperation,and take into account their depth and breadth,culture and industry,and grasp the integrity of culture,so as to achieve the purpose of promoting ideas and culture,and revitalizingtheeconomy.