文化距离对我国纺织服装企业海外子公司经营绩效的影响

The Impact of Cultural Distance on the Operational Performance of Overseas Subsidiaries of Chinese Textile and Clothing Enterprises

文章探讨了文化距离与跨国企业海外子公司经营绩效的关系,发现两者之间存在非线性关联,且进入模式对文化距离与经营绩效之间的关系具有调节作用。实证检验显示,文化距离与纺织服装企业海外子公司的经营绩效呈U型关系,且进入模式对纺织服装企业海外子公司具有显著的调节作用。因此,企业应根据目标市场的文化特点和自身资源能力选择合适的海外市场进入模式,以获取最佳经营效益。

Under the background of globalization,China's textile and clothing enterprises are accelerating their global layout and establishing overseas subsidiaries intensively.The cultural distance with the host country has exacerbated challenges in management difficulties,communication obstacles,and market adaptability,which have negatively impacted the business performance of subsidiaries.Therefore,it is particularly important to conduct in-depth research on the impact of cultural distance on the business performance of overseas subsidiaries of China's textile and clothing enterprises.This paper selects 32 listed textile and clothing enterprises'overseas subsidiaries in China from 2017 to 2022 as samples to study the impact of cultural distance on the business performance of overseas subsidiaries of textile and clothing enterprises and analyze the moderating effect of entry modes.The results show that there is a U-shaped relationship between cultural distance and the business performance of overseas subsidiaries of textile and clothing enterprises.Moreover,the entry mode has a significant moderating effect on the relationship between them.