影像文本中包头城市形象建构与传播策略研究

Baotou City Image Construction and Communication Strategy in Image Texts

近年来,我国城市建设规模不断扩大,城市化进程不断深入,城市间的竞争不仅仅是经济和规模的竞争,更表现在城市形象、文化建设、人文关怀、城市品位、生活环境等多方面软实力的博弈。在城市形象塑造的大背景下,影视媒介作为强有力的传播途径,无疑对城市具有重要意义。影视作品作为媒介手段,有助于对影像文本梳理、分析与城市形象之间的联系,进而推动包头市城市形象建构及传播策略的研究。

In recent years,the scale of urban construction in China has consistently expanded and the process of urbanization has deepened.The competition among cities is no longer solely about economic prowess or size,but also involves a soft power struggle across multiple aspects such as urban image,cultural development,humanistic care,urban sophistication,and living environment.In light of this trend towards shaping urban image,film and television media serve as powerful communication platforms,playing an undeniably important role for the city.Film and television works,as media means,help to sort out and analyze the connection between the visual narratives and urban image,therefore promoting the study of Baotou’s city image construction and communication strategy.