“数字中国”背景下河南省体育旅游产业发展策略研究

Research on Development Strategy of Sports Tourism Industry in Henan Province in Background of“Digital China”

分析了河南省体育旅游产业现状,存在的困境是生态环境脆弱,资源深度挖掘不足,产品缺乏创新,资源难以共享,需求和供给之间不均衡等。在“数字中国”背景下,河南省体育旅游发展急需物联网、GIS技术、数据挖掘、AI等新一代信息技术的支持,建立以数字科技创新为驱动,以健全政策体制为保障,以人才队伍建设为基础,以跨界合作为支撑的多元化发展策略,推进河南省体育旅游产业高质量发展。

Analyzed present situation of sports tourism industry in Henan Province,pointed out that the existing problems are the fragile ecological environment,the insufficient exploitation of resources,the lack of innovation in products,the difficulty in sharing resources and the imbalance between demand and supply,etc.In the background of“Digital China”,the development of sports tourism in Henan Province urgently needs the support of new generation information technology,such as Internet of Things,GIS technology,data mining,AI and so on,to make the policy system as a guarantee,talent team building as the basis,cross-border cooperation as the support to promote the multi-dimensional development of high-quality sports tourism industry in Henan Province.