民间美术色彩对现代海报设计的启示探讨

Discussion on the Enlightenment of Folk Art Color to Modern Poster Design

民间美术是人们在长期的生产生活中,为满足生存及装点生活需求而创作的民俗艺术,也是中国传统美术的重要源头。通过分析民间美术色彩的特征与文化内涵,结合现代海报设计的色彩应用特点,探寻民间色彩在现代设计中的创新应用路径,增添现代平面设计中传统色彩的审美趣味。民间传统色彩在历史演化中与现代海报设计重新碰撞融合,为平面设计注入了新的活力,同时对于深挖我国传统审美意识、树立民族文化自信具有深远意义。

Folk art,created by people over long periods of production and life to meet survival needs and decorate daily life,is also a significant source of traditional Chinese art.By analyzing the characteristics and cultural connotations of folk art colors and combining them with the color application features of modern poster design,this study explores innovative ways to apply folk colors in contemporary design,adding aesthetic interest to traditional colors in modern graphic design.The collision and fusion of traditional colors with modern poster design throughout history inject new vitality into graphic design.This integration also holds profound significance for deeply exploring traditional Chinese aesthetic awareness and fostering national cultural confidence.