思政教育视域下陕西省旅游资源开发与优化策略研究——基于IPA分析法

Research on Tourism Resources Development and Promotion Strategy of Shaanxi Province from the Perspective of Ideological and Political Education--Based on IPA Analysis Method

随着旅游业的快速发展,游客对旅游目的地的文化内涵要求日益提升。以思政教育为视角,运用IPA分析法对陕西省旅游资源的开发与优化策略进行深入探讨。结果显示,历史文化与传统文化这两项指标位于IPA分析图的第四象限,即游客对这两方面的期望值较高,但满意度却相对较低,表明陕西省在旅游资源开发中应更加注重对历史文化与传统文化的挖掘与传承,以满足游客日益增长的文化需求。为此,应深入挖掘与活化陕西省的特色历史文化资源,传承与发扬陕西省的特色传统文化,不断提升陕西省特色文化与旅游产业的融合度,以丰富陕西省旅游资源的文化内涵,进而推动陕西省旅游业可持续发展。

With the rapid development of tourism,the needs of tourists for the cultural connotation of their destinations are increasing day by day.From the perspective of ideological and political education,the study conducts in-depth discussion on the development and promotion strategies of tourism resources in Shaanxi Province with IPA analysis method.The results show that the two indexes of historical culture and traditional culture are located in the fourth quadrant of the IPA analysis chart,i.e.,tourists have high expectations of these two aspects,but their satisfaction is relatively low,indicating that Shaanxi Province should pay more attention to the excavation and inheritance of historical culture and traditional culture in the development of tourism resources to meet the growing cultural needs of tourists.Therefore,the characteristic historical and cultural resources of Shaanxi Province should be deeply explored and activated,the characteristic traditional culture of Shaanxi Province be inherited and carried forward,and the integration degree between the characteristic culture of Shaanxi Province and the tourism industry be continuously improved,so as to enhance the cultural connotation of the tourism resources of Shaanxi Province,and promote the sustainable development of the tourism industry of Shaanxi Province.