基于AI技术的广电融媒体智慧服务模型设计

Design of Intelligent Service Model for Radio and Television Integrated Media Based on AI Technology

随着人工智能(Artificial Intelligence,AI)技术在广播电视领域的应用,在媒体融合时代探索AI技术如何赋能广电智慧服务模型设计,进而优化用户体验效果,已经逐步成为研究的热点问题。基于此,在分析相关文献的基础上,分别从用户需求分析、用户群体画像、模型设计理念及智慧价值体现等方面深入分析广电融媒体智慧服务模型的设计方案,旨在利用AI技术促进广电智慧服务由融媒体向智媒体转化。

With the application of Artificial Intelligence(Al)technology in the field of broadcasting and television,exploring how AI technology can empower the design of intelligent service models for broadcasting and television in the era of media integration,and thereby optimize user experience,has gradually become a hot research topic.Based on this,based on the analysis of relevant literature,the design scheme of the radio and television integrated media intelligent service model was deeply analyzed from the aspects of user demand analysis,user group portrait,model design concept,and intelligent value embodiment.The aim is to use AI technology to promote the transformation of radio and television integrated media intelligent services from integrated media to intelligent media.