后冬奥时代背景下郑州市冰雪运动发展的SWOT分析

SWOT Analysis of the Development of Ice and Snow Sports in Zhengzhou City under the Background of the Post Winter Olympics Era

该文运用文献资料法、实地调查法、数理统计法、逻辑分析法、SWOT分析法,调查后冬奥时代郑州市冰雪运动发展的优势、劣势、机遇和威胁。根据调查发现并结合郑州市目前的现实情况,提出适合各要素融合互补的四种发展战略,为郑州市冰雪体育运动的发展提供参考。

This article uses literature review,field investigation,mathematical statistics,logical analysis,and SWOT analysis to investigate the advantages,disadvantages,opportunities,and threats of the development of ice and snow sports in Zhengzhou during the post Winter Olympics era.Based on the investigation findings and combined with the current situation in Zhengzhou City,four development strategies suitable for the integration and complementarity of various elements are proposed,providing reference for the development of ice and snow sports in Zhengzhou City.