养老保险媒体宣传的差异及助推效应分析

Analysis on the Nudge Effect and Difference of Media Propaganda on Pension Insurance

借助文本分析技术,基于国家级与省级官方媒体大数据,构建了媒体宣传指数,并分析其对养老保险的助推效应。研究发现,媒体对不同支柱养老保险的宣传重视差异较大,对第二和第三支柱关注较少,且在中西部地区尤为突出;媒体宣传对养老保险发展有明显的助推效应,能扩大参保广度,但对参保深度的提升有限。据此,政府应加大第二和第三支柱的媒体宣传力度,促进养老保险三支柱的平衡发展,筑牢全民养老保障基础。

With the help of text analysis technology,this paper constructs a media publicity index based on the big data of national and provincial official media,and analyzes its nudge effect on pension insurance.It is found that the media has a considerable difference in the level of attention they give to promoting different pillars,with less focus on the second and third pillars,especially in the central and western regions.Media publicity has an obvious nudge effect on the development of pension insurance,which can expand the scope of insurance participation,but it is limited to improve the depth of insurance participation.Therefore,the government should strengthen the media publicity of the second and third pillars,promote the balanced development of the three pillars of pension insurance,and build a solid foundation for national pension security.