价值·挑战·路径:习近平新时代中国特色社会主义思想的视觉化国际传播

Values,Challenges and Path:Visually International Communication of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era

随着传播技术的飞速进步,视觉图像逐渐成为主体传递信息与客体获取价值认同的重要途径。有效推进习近平新时代中国特色社会主义思想的视觉化国际传播,对于传播中国智慧、传递中国声音以及弘扬中华文化都至关重要。当前世界百年未有之大变局下,党的创新理论的视觉化国际传播面临挑战。要建构视觉化传播的内容体系,加强视觉化国际传播人才建设,拓展视觉化国际传播渠道,采取差异性视觉化传播策略,不断创新和优化传播路径,在潜移默化中提升国际传播效度。

With the rapid progress of communication technology,visual image has gradually become an important carrier of information transmission and value identification.Effectively promoting the international dissemination of Xi Jinping Thought on socialism Xi Jinping Thought for a New Era is crucial for spreading Chinese wisdom,transmitting Chinese voice and promoting Chinese culture.The complicated global changes pose multiple challenges for the visual international communication of the Party's innovative theory.As response,it is essential to construct the content system,strengthen the visual international communication talents team,expand channels,adopt differentiated communication strategies,and improve the validity of international communication.