中国共产党国际形象构建提升路径研究--基于文化传播视角

Research on the Promoting Path of CPC's International Image--Based on the Perspective of Cultural Communication

中国共产党的国际形象构建既是政党表层内容的外在显现,也是政党内在气质的间接表达。中国共产党国际形象的构建对推进强国建设、促进中华文化国际传播、加快民族复兴发挥着重要作用。因此,要促进中华优秀传统文化的对外传播、深入探究并大力弘扬伟大建党精神、对外宣传党的执政立场和交往意愿,丰富“中国魅力”的文化传播内容;通过运用共通性、故事性、分众化的形式,创新“融通中外”的文化传播方式;通过打造立体化的传播矩阵、加强与国外媒体的沟通、促进不同文明交流互鉴,构建“万物皆媒”的文化传播媒介。

The CPC’s international image reflects the extrinsic feature together with the internal temperament of the political party.The construction of international image plays an important role in promoting the construction of a strong country,facilitating the international dissemination of Chinese culture,and accelerating national rejuvenation.Therefore,it is imperative to enrich the cultural dissemination content of"China's charm",to innovate manner of cultural communication,and to create an"all media"communication matrix.