希望的“云”田野:新农人数字劳动的过程分析

The“Cloud”Field of Hope:An Analysis of the Digital Labor Process of New Farmers

新农人数字劳动通常围绕农业生产、劳作技能、乡土人情等优势展开,具体鲜活地展现乡土社会的田园风光和地方话语。基于马克思劳动过程理论,在“情感-活动-效应”的分析框架下,阐释论证新农人数字劳动的情感基础、丰富路径和外溢效应:新农人数字劳动依托“劳有所愿”的情感基础,夯实个体与乡村社会的再联结,重回乡土的生计策略,反映新农人对于美好生活的愿景期望;利用“劳有所创”的丰富路径,依附田园之上的传统农业劳作数字化转型,加上适应市场竞争的创业行为,焕发出乡村数字经济的现代化活力;通过“劳有所得”的外溢效应,复苏乡村熟人社会的公共生活,优化改善个人的生活机遇,探索享受数字红利的乡村通道。这些优势表明,数字劳动为现代化进程中村庄转型和农民身份再造探索了一条可行之路。

The digital labor of new farmers typically revolves around advantages of agricultural production,labor skills,and local customs,and vividly shows the rural scenery and local discourse of rural society.Based on Marx’s labor process theory and using the analytical framework of“emotion-activity-effect”,this analysis explains the emotional foundation,diverse routes,and spillover effects of digital labor of new farmers.The digital labor of new farmers relies on the emotional foundation of“work with willingness”,solidifies the re-connection between individuals and rural society,reflecting the livelihood strategies of returning to the countryside and new farmers’aspirations for a better life.By utilizing the diverse routes of“work with action”and relying on the digital transformation of traditional agricultural labor in the countryside,coupled with entrepreneurial behavior that adapts to market competition,new farmers have revitalized the modernization of rural digital economy.Through the spillover effects of“work with gain”,new farmers are reviving the public life of rural acquaintance society,optimizing and improving personal life opportunities,and exploring rural channels to enjoy digital dividends.Overall,this provides a feasible path for rural transformation and the redefinition of farmer identities in the modernization process.