新时代背景下短视频与区域文旅传播的创新融合研究

On Innovative Integration of Short Video and Regional Cultural and Tourism Communication in the Context of the New Era

文章探讨了短视频在文旅宣传中的应用,及其产生的多方面影响。通过对传播格局的转变、短视频与文旅产业的深度链接以及共赢策略的探索,揭示了短视频在提升文旅品牌知名度、增强游客体验以及推动文旅产品创新中的重要作用。同时,也指出了在短视频内容创新、传播策略和人才培养方面存在的挑战与机遇,并提出了相应的优化建议。

The article explores the application of short videos in cultural and tourism promotion,as well as their multifaceted impacts.Through the transformation of communication patterns,the deep connection between short videos and the cultural and tourism industry,and the exploration of win win strategies,the important role of short videos in enhancing cultural and tourism brand awareness,enhancing tourist experience,and promoting cultural and tourism product innovation has been revealed.At the same time,it also pointed out the challenges and opportunities in short video content innovation,communication strategies,and talent cultivation,and proposed corresponding optimization suggestions.