社交媒体影响下青年奋斗观的变迁、消解与引导——基于“小镇做题家”的形象解构与成长选择

The Evolution,Resolution,and Guidance of Youth’s View on Struggle in the Context of Social Media:Based on the Image Deconstruction and Growth Choice of the“Small-town Swot”

社会转型背景下,青年的奋斗观受到冲击并产生嬗变。“小镇做题家”这一流行语折射出当代青年奋斗观从相信教育提升的自我奋斗到现实冲击下的奋斗与“躺平”交织,再到追求物质与精神双元平衡的演变过程。社交媒体中以短视频为代表的碎片化传播载体、独特的情境渲染和算法推荐式的传播机制对青年奋斗意识造成一定程度的消解。应从提升反思意识激发奋斗自觉、强化信念教育夯实主流意识形态地位、夯实媒体责任实现话语转向三方面对青年进行引导。

Under social transformation,young people’s perceptions of struggle have been affected and changed.Youth’s view on struggle is reflected by“small-town swot”,which continuously shows the evolution process from self-struggle of believing in education improvement to the interweaving of struggle and“lying flat”under the impact of reality,and then to pursuit of dual balance between material and spirit.It also reflects the shared characteristics of the youth group as it grows and struggles.In the process,fragmented transmission vectors represented by short videos,sharp scene rendering,and algorithmic recommendation transmission mechanisms in social media lead to a degree of resolution of youth struggle awareness.It is proposed to enhance the consciousness of reflection to stimulate the consciousness of struggle,strengthen the belief education and position of the mainstream ideology,and consolidate the responsibility of the media to realize the correct guidance of the views of the struggle to the youth.