高职学生新媒体能力培育模型构建与实践探索

A New Media Ability Cultivation Model for Vocational College Students

数字经济时代,不断迭代的新媒体理念与技术引爆了营销新动能,职业人才的新媒体能力成为各行业从业人员重要的职业能力。本文将陶行知教育思想应用于新媒体教学实践,构建了高职学生新媒体能力“三元三域”培育模型。该模型的核心为“教学做”三元合一的教学范式、“行知行”三重递进的认知逻辑、“生活学校社会”三域融通的教学场景。

In the era of digital economy,the constantly evolving new media concepts and technologies have promoted marketing activities,and new media capabilities have become an important professional ability for personnel in various industries.This article applies Tao Xingzhi's educational ideas to new media teaching and constructs a“three element and three domain”cultivation model for of vocational college students’new media abilities.The core of this model includes a teaching model that integrates“teaching learning doing”,a cognitive logic of“action knowledge action”,and a teaching scenario that integrates the three domains of“life,school,and society”.