乡村康养旅游的研究热点与前沿趋势分析

Research hotspots and development trends of rural wellness tourism

目的 通过描述乡村振兴背景下乡村康养旅游的发展态势,分析存在的挑战,并提出相应的推进建议。方法 应用CiteSpace 6.3.R1软件对CNKI数据库2017—2024年间有关乡村康养旅游的文献,进行可视化比较分析。结果 截至2024年2月,CNKI数据库中相关领域发文279篇,研究机构主要为高等社科类院校,机构之间合作较少;关键词共现及聚类分析显示,该领域研究热点为康养旅游与康养产业;结合关键词突现图谱,研究趋势可总结为乡村康养旅游逐渐从田园综合体研究转向文旅融合研究。结论 在乡村振兴战略背景下,乡村康养旅游产业正处于蓬勃发展阶段。但该领域发展时间较短,相关研究角度较窄,机构间合作不够紧密,研究内容还缺乏广度和深度。应加强机构间合作力度,拓展乡村康养旅游领域的研究视角,深入挖掘乡村康养旅游产业的发展潜力与价值。

Objective To analyze the current challenges by describing the development of rural wellness tourism under the background of rural revitalization and to put forward some promotion suggestions.Methods CiteSpace 6.3.R1 was adopted to visually review and analyze the literature retrieved from the CNKI database on rural wellness tourism between 2017 and 2024.Results Up to February 2024,there were 279 related literature in the CNKI database.The research institutions were mainly colleges and universities of social sciences,but there was less cooperation among these research institutions.Keyword co⁃occurrence and cluster analysis results showed prominence map,the research on rural wellness tourism shifted from the topic of pastoral complex to integration of culture and tourism.Conclusions Under the background of rural revitalization strategy,rural wellness tourism is booming.However since it is newly developed,the related research perspectives are narrow,cooperation among institutions is not close enough,and the scope of the content is not broad enough.Therefore,it is vital to strength⁃en the in⁃depth cooperation among institutions,broaden the research perspectives,and further explore the potential and value of the rural wellness tourism industry.