构建全球认知:香港“科技安全城市”形象的国际传播策略研究

Constructing Global Cognition:A Study on the International Communication Strategy of Hong Kong’s region Image as a“Tech-safe City”

随着经济全球化的深入发展,城市形象的国际传播对城市的全球竞争力有着越来越重要的影响。研究聚焦于香港地区,探讨如何充分发挥香港地区在科技安全领域的优势,构建和传播其作为“全球科技安全城市”的国际形象。香港“全球安全城市”形象主要涵盖了个人安全、治安安全、健康安全和数字安全等四个维度,在分析香港“全球安全城市”形象国际传播现状的基础上,提出以“科技安全”作为优化香港“全球安全城市”国际形象的抓手,增加香港地区城市形象在国际传播的“利好”因素。在具体的国际传播工作策略中,研究从话语、产品、渠道、产业四个层面,分别提出构建和传播香港“全球科技安全城市”形象的思路,旨在为香港地区在科技安全领域的城市形象国际传播提供理论支持和实践参考。

With the deepening of globalization,the international communication of a city’s image exerts an increasingly important impact on the city’s global competitiveness.This study focuses on Hong Kong region,exploring how to give full play to Hong Kong’s region strengths in the field of science and technology security and how to build and disseminate its image as a“global tech-safe city”.Hong Kong’s region “global safe city”image mainly covers four dimensions:personal safety,public security,health safety and digital safety.Based on the analysis of the current international communication of Hong Kong’s region “global safe city”image,this paper proposes to take the promotion of“science and technology security”as a starting point to optimize Hong Kong’s region international image as a“global safe city”and increase the factors adding to Hong Kong’s region image in international communication.In the specific international communication work strategy,the study proposes ideas for building and disseminating Hong Kong’s region “global tech-safe city”image from four dimensions:discourse,products,channels and industries,aiming to provide theoretical support and practical guidance for the international communication of Hong Kong’s region city image regarding science and technology security.