“数、智、美、用”——融入阳新布贴艺术的重阳节礼品设计研究

"Digital,Intelligent,Beautiful and Useful":Research on the Design of Double Ninth Festival Gifts Integrating Yangxin Cloth Paste Art

文章为保护和传承阳新布贴民间艺术,提升当地文化产业,提出阳新布贴艺术在重阳节礼品设计中的应用研究。从而促进阳新布贴艺术以适应当今经济社会的发展和消费者需求的转变。通过文献研究、案例分析和田野调查等研究方法,对阳新布贴重阳节礼品设计在数字化、智慧化、稚拙美化和物用化四个维度进行梳理分析,对其典型图案提炼转译,探讨阳新布贴艺术在重阳节礼品设计中的创新途径。阳新布贴艺术民俗文化丰富,对其进行重阳节礼品设计与开发,不仅可以提升民俗文化内涵,还可以促进本土文化的传播,提升当地阳新布贴节日礼品的经济价值。阳新布贴艺术与节日礼品设计有效融合提供参考和借鉴,让非遗艺术得以传承和发展。

In order to protect and inherit the folk art of Yangxin cloth stickers and enhance the local cultural industry,this paper proposes the application research of Yangxin cloth sticker art in the design of gifts for the Double Ninth Festival.In order to promote the art of Yangxin cloth stickers to adapt to the development of today's economy and society and the transformation of consumer needs.Through literature research,case analysis and field investigation,this paper combs and analyzes the design of Yangxin cloth stickers in the four dimensions of digitalization,intelligence,childish beautification and materialization,refines and translates its typical patterns,and explores the innovative ways of Yangxin cloth sticker art in the design of Chung Yeung Festival gifts.Yangxin cloth sticker art and folk culture is rich,and the design and development of Chongyang Festival gifts can not only enhance the connotation of folk culture,but also promote the spread of local culture and enhance the economic value of local Yangxin cloth sticker holiday gifts.The effective integration of Yangxin cloth sticker art and holiday gift design provides reference and reference,so that intangible cultural heritage art can be inherited and developed.